Working Beyond the Publishing Phase on Amazon Kindle

Surf the Internet and you will find the steps needed to publish an e-book using the Amazon Kindle platform. You have to write something, create a cover, and input all necessary details into your Amazon account from availability to pricing but the work does not stop there.

When it comes to self-publishing on Kindle, there are other important steps that you should not forget. These supersede you hitting that “Publish” button:

1. Initial Book Promotion

On the Amazon Kindle platform, reviews serve as your social proof. These will help legitimize not only your book but also your identity as the author (in this case, the seller as well). It will be a good idea to send copies of the digital resource to your friends and family. See if you have existing followers and ask them if they are also willing to review your new release.

If you find it difficult to find people who will be willing to give you a review, go to review forums online (there are tons of them) and get what you need free of charge. If there are readers who have already made purchases of your new book, ask them to write a review but don’t force it on anyone.

Expect about a fourth of total readers to provide you with an honest and ethical review. Do not focus on getting 5-stars and nothing less. When it comes to Kindle, having varying ratings and critiques will improve your authority.

2. Official Book Launch

Only launch your Kindle book once you have several reviews in place. The official book launch is the time to really showcase your work and advertise it to reach as many people as possible. Just like any other product launch, you need to make the event attractive, unique and memorable.

Start by emailing your family and friends with a link to the new e-book. If you have a working blog, inform your subscribers. Use your social media accounts to further market the book. Always remember to have an available link that your contacts can easily click to direct them to your Amazon page.

Spend time advertising on relevant forums, too. This is your time to keep busy. Spread the word about your book as best as you can. If you have a working budget, you may also want to consider utilizing social media adverts and such.

3. Regular Metrics Tracking

Once your book is made available for everyone to purchase, be sure to track your sales metrics. Be mindful of the number of copies you’ve sold. Keep a close eye on your metrics especially during the first three months following your e-book’s release.

Make use of a simple spreadsheet to track your progress. On the Amazon Kindle platform, you will gain access to a KDP report but this will only show you the month-to-date sales. If you need slimmer tracking figures, like daily sales, for example, you need to track this yourself.

It is a good idea to track readership by location as well. This information may be helpful for future releases — consider it as consumer research of some sort.

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